McIntosh on Crutchfield??

Joe, this is perfect for gear flippers! They don't keep anything longer than 60 days anyway.


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An alliance with Audio Classics imho would have been a nice combination.
 
Question: if the high-end audio industry as a whole begins to embrace marketing to larger venues such as Best Buy, Crutchfield, and other large venues and/or even Amazon for that matter.

Will this handicap and/or destroy high-end audio boutique retailers?

While not founded and just a personal opinion - do you believe that this is the current trend for the audio hardware industry?
 
Looking for the good, perhaps it is a positive that McIntosh is forging ahead in this way. Myself included, ignorance while not a good defense, is disabling. I had no reference point or knowledge until one day I walked into a BestBuy/Magnolia and purchased McIntosh.

Perhaps folks, like me, will discover and begin to care.

Kinda goes like this:

Awareness => Interest => Trial => Repeat
 
joeinid said:
Audio Classics in a heartbeat. Those guys are great.
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I am a fan of Mike Sastra. I purchase all my used McIntosh through him - If he/AC doesn't have it, then I look elsewhere. I am loyal to Mike.
 
Golucid said:
Question: if the high-end audio industry as a whole begins to embrace marketing to larger venues such as Best Buy, Crutchfield, and other large venues and/or even Amazon for that matter.

Will this handicap and/or destroy high-end audio boutique retailers?

While not founded and just a personal opinion - do you believe that this is the current trend for the audio hardware industry?
Click to expand...

Three points:

1. If you're a dealer, heavily vested in McIntosh gear like AC, how would you feel?

2. McIntosh is (was?) a marquee brand, like Porsche or Ferrari. When I can buy a Ferrari, Porsche on Crutchfield or Amazon, then I'll agree.

3. It takes a long standing unique, special brand and lumps it in with all the rest, including mid-fi gear, boom boxes for your car and kicker car amps.


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Maybe I'm just old fashioned, but buying McIntosh gear with my Dad was a very special experience that I will remember for a life time. Look at how all of you feel about your Mc gear.

This just cheapens this great brand further.

Just my 2 cents.
 
Mike, Perhaps McIntosh will offer their mid-grade gear only to the larger stores and still value the boutique shops with the higher end gear.

However, that is not entirely true...because I purchased my first pair of MC2301s through BestBuy/Magnolia. The other pair through House of Music SF and the final set, from a guy on Craigslist.
 
I blame Paul (the audiophile formerly known as BlueMcIntosh). As soon as he abandoned ship, the whole place went to hell in a hand basket.

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Mike, I learned form Dan [Double-D] that the RS100 is assembled in China :(
 
I guess this doesn't surprise me...that McIntosh is being sold where/how it is now and where some of it is manufactured or assembled.

The most popular products (of any kind) require bigger and bigger venues for marketing as well as supply chain ability. It's unfortunately the natural cycle as items become mainstream in a given industry.
 
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